Our Story

Sand Mountain Park and Albertville, the "Heart of Sand Mountain"


The inception of the dream of Sand Mountain Park & Amphitheater dates back decades upon decades and over several city administrations in Albertville, who has a rich tradition and history of having a world-class school system, embracing youth sports, fine arts, live entertainment, and cultural diversity. Like any city in rural USA—Albertville has faced hardships throughout the years of many kinds, but the enduring sense of extreme pride the people of this city have in their community has long withstood the test of time and challenges. Over the course of the past two administrations, the current Mayor and City Council initiated feasibility studies and engaged consulting in comprehensive planning for their vision of what is now Sand Mountain Park & Amphitheater. Enhancing quality of life and ensuring that the families, children, and individuals of this generation, and the next, have the best possible amenities and opportunities to thrive through creating second to none experiences and economic impact were the main goals in mind.

In 2017, the City entered into a partnership with the renowned Chambless King Architects of Montgomery, AL who fully believed in and breathed life into the vision of this project. They, along with a host of industry leading professionals, have now ultimately designed and developed arguably one of the most impressive complexes in the Southeastern US. Every aspect of Sand Mountain Park has been designed and programmed with this community, and surrounding communities in mind, while also being exceptionally attractive to events and tournaments rights holders from across the country.

Carmon Construction, Inc. (CCI) local to Albertville, acted as a General Contractor for the project and has been paramount in its building quality and real life aesthetic matching that of the Park’s remarkable design. In addition to CCI, several other local and regional contractors have had the opportunity to touch this project and have played an immense role in its “coming to life.” As of Fall of 2020, Sand Mountain Park has hosted successful, major tournaments and events from Perfect Game Baseball tournaments, to USA Softball tournaments , to an AFC MMA Fighting Championship, a large banquet style event, and has an ample slate of full weekends with confirmed events or pending bids stretching into 2022 and beyond.

Executing the day to day operations of the complex is the acclaimed Sports Facilities Management (SFM) of Clearwater, FL. Sand Mountain Park coming under the management and direction of SFM adds it to their portfolio of esteemed, best in class venues from Panama City Beach Sportsplex, to Rocky Top Sports World in Gatlinburg, the Hoover Met in Birmingham to Bo Jackson's Elite Sports in Ohio, Midway Central Station at Bedford Park, and a number of the most innovative sports, leisure, and recreation facilities in the country.

The next phase of the project will be the opening of the Sand Mountain Park Fitness Center to the membership component with the full grounds on track to open to the public in early 2021. Also located on Sand Mountain Park property sits an approximate 7,600 seating capacity amphitheater equipped to host both local and regional talent to large touring acts of all kinds. Sand Mountain Amphitheater is scheduled to be completed early Winter 2020. Be on the lookout for the Spring/Summer 2021 concert and event schedule to be announced in early ’21!